
One of the biggest decisions in the life of a church plant is picking a name for the local church. We are in that process right now and our goal is to have an official name by the summer of 2009.
There are four types of church names a plant can go with:
Theological
Benefits: These names are tired to Scripture and provides meaningful theology.
Drawbacks: Theological terms may not translate well to those who are unchurched. They may not understand the term or may have a negative view of the term.
Example: Missio Dei in south Minneapolis, MN (Missio Dei is Latin for “mission of God”)
Locational
Benefits: These names show others your location and that you are committed to the neighborhood, community, etc.
Drawbacks: The names may not communicate well a vision, unless the vision is tied exclusively to that area, and may hinder your ability to do ministry elsewhere or even move. For example, if a church has the name Grand Avenue Church and moves to a different street than Grand, then the name of the church loses some meaning.
Example: Payne Avenue Evangelical Free Church in Saint Paul, MN
Traditional
Benefits: These names convey an image of stability, longevity and importance. They show people that the church is part of a tradition, network or denomination and not a cult.
Drawbacks: Some of those who are unchurched either do not care about traditions or denominations, or they have a negative view of them. In addition, these names typically do nothing to reveal unique vision and they can be overused.
Example: Bethlehem Baptist Church in downtown Minneapolis
Contemporary Names
Benefits: These names portray a church’s unique vision, and connect with the surrounding culture.
Drawbacks: Can be so hip and trendy today that they become outdated tomorrow.
Example: The Salvage Yard in the Phillips neighborhood of Minneapolis.
Of course, many church take a hybrid approach that blends some of the categories together such as my home church Evanston Bible Fellowship (locational and theological).
In the future we hope to offer an on-line survey of possible names of the church plant in order to get some feedback. In the meantime, are there any suggestions or church names that you have run across that you particularly like?
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Name tag picture above from ironicsans.com
For more on church names see George Thomasson, “Choosing a New Name for the New Church.”